If you use Twitter, by now you have probably have a large number of people that you follow as well as a solid following for yourself. One of the quickest ways to build a following besides offering popular content is to follow other users in the hopes that they follow you back or influence other users to check out your content. Are the people that you follow offering useful and relevant information or are they just people you followed in order to increase your presence on the social network? Although this can be a great way to get started, once you have gained a good number of followers these users may no longer be relevant.
Twitter Tools and Tips
Managing a professional or company Twitter account is a lot different than managing a personal one, mainly because you are not as lax with your company page as you are with your personal account. A business Twitter page should be all about offering industry, consumer, and company information while an individual page is more often used for social communications with friends and family. It becomes much easier to manage the two if you avoid mixing your personal and professional Tweets.
When to follow someone on Twitter:
- If they keep you informed.
- If they entertain you.
- If they make things easier on you.
- If they are already an active member of your network.
- If they are someone you’d like to get to know.
When Not to Follow Someone on Twitter:
- If the user is not industry related or only use their account for personal tweets.
- If the user still has the default Easter egg avatar or if they use a provocative female as their avatar when it is clearly a man or corporation tweeting.
- If the user doesn’t list anything in their bio. (No website, no location)
- If the