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 Search Engine Optimization - SEO Case Study

Absolute Paving Inc. Absolute Paving Inc.
Industry: Provider of commercial and residential asphalt paving.
Campaign: search engine optimization development
content management
Start Date:  August 2009
This SEO Case Study is about Absolute Paving, a family-owned company that provides asphalt paving for commercial and residential clients. They service the greater Baltimore metropolitan area focused on providing high-quality asphalt paving to residential customers in Baltimore County, Carroll County, and Howard County. Absolute Paving became a client after reviewing a sales presentation.
Challenges Overview:
When our team started the project Absolute Paving's website was essentially serving as an online business card with no existing Search Engine Optimization - SEO.
Some of the issues encountered:
  • Webpage meta tags, titles, and copy needed optimizing
  • Low inbound links
  • Low traffic
  • HTML issues such as adding sitemaps, robot files, and CSS usage.
  • There domain was inactive.
  • Website look and feel needed updating.
Strategy Overview:
Optimize their website, page by page with targeted keywords. Improve their link popularity and increase search engine traffic to their website. Add and hone webpage content. Stay within their budget allowing for the highest return on investment per dollar spent.
Results Overview:
A month after starting the project, Absolute Paving was already seeing significant increases from our search engine optimization.
They noticed a 500% increase in phone calls and email contacts from their optimized website.
Example Resulting Website Statistics:
Category Result
Search Engine Saturation +75%
Link Popularity +80%
Unique Visitors (monthly) +300%
Page Rank +100%
  • Search Engine Saturation refers to the number of pages from a website that a search engines have indexed.
  • Link popularity is how many websites are linking to a clients website.
  • A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report.
Absolute Paving is enjoying consistently top search rank results on Google while only being a few months into their SEO campaign and they keep their website optimized by using our monthly seo maintenance plan.
Example Resulting Keyword Statistics:
Keyword Phrase Google Rank
Before SEO
Google Rank
After SEO
Asphalt Driveway Carroll County not in top 50 2
Baltimore Paving Contractor not in top 50 4
Paving Contractor Baltimore County not in top 50 2
Paving Services Baltimore County not in top 50 3
Driveway Baltimore County not in top 50 4
Paving Baltimore County not in top 50 5
   * results vary, list made: November 2009
Other Case SEO Studies : coming soon
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