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Topics: Search Engine Results Page (SERP), SEO, SEM, Internet Marketing, PageRank |
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What is SEO - Search Engine Optimization? |
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Search Engine Optimization ( SEO ) is the method of improving the volume and quality of traffic to your website from search engines. |
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Why do websites appear at the top of the list when using a Search Engine? |
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We could write an entire book on this question and some people have. Simply put Search Engines rank websites in an order that they believe provide the searcher with the most pertinent websites that apply to the keywords searched. Optimizing your website so that your website provides value to the searcher in relation to particular keywords is the starting point. |
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How can my website be at or near the top of the list? |
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There are hundreds of answers we can give for this question. Simply put, we suggest that you start with our Internet Marketing Services. We will start by doing keyword research for your products or services. Following we will conduct a audit and analysis of your website, review any existing Internet Marketing plan, develop a customized Internet marketing strategy, and conduct website optimization to meet your Internet marketing goals. |
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Why does Search Engine Optimization (SEO) offer such a high return on investment (ROI)? |
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This is an oversimplified and generalized example comparing a bulk mailing campaign and Search Engine Optimization. If you conduct a direct mailing campaign you are targeting a list of individuals who may or may not be interested in your service, so it is difficult to accurately forecast current or future purchases. With Search Engine Optimization (SEO) you are targeting an audience of consumers that are at their peak point of interest because they are searching for a good or service with a purchase in mind. |
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How do I get started? |
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Contact us by phone or email. We can meet with you or have a telephone conference about you specific needs and develop an Internet Marketing plan to meet your needs and your budget. |
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How many consumers will actually look past the first page of Search Engine results? |
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We estimate that the number of consumers that will not look past the first page of Search Engine results is between 60% and 75%. |
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I don't care about learning about SEO, I just want more website traffic and more leads, can you do that? |
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Yes. Most of our customers are interested in results and not the process. You want your tax return completed, you do not want to become a CPA. If you want to learn we will teach you, otherwise we will not explain the process and let you focus on running your business. |
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What is PageRank? |
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PageRank (PR) or Google PageRank™ is a numerical rating assigned to your website based on a lot of factors. Google mentions 500 million variables and 2 billion terms on their website http://www.google.com/corporate/tech.html. The rating scale is between 0 and 10.
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Ratings:
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If you are not aware there is a simple Firefox plugin called WebRank Toolbar (https://addons.mozilla.org/en-US/firefox/addon/52177) which seems pretty cool. Every website you visit is given a Google page rank rating instantly when you visit it.
Additionally, Alexa, Compete, Quantcast rankings are listed with the number of links in
Google, Yahoo, and Bing.
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