Posts Tagged ‘backlinks’
Description of ‘backlinks’ Tag:
Backlinks are incoming links to a website or web page. Backlinks are also known as incoming links, inbound links, inlinks, and inward links. Inbound links were originally important as a primary means of web navigation but today their significance lies in search engine optimization. The number of backlinks is one indication of the popularity or importance of that website.
Friday, November 11th, 2011
In any type of business there is always competition, some industries just face more of it than others. If you are like most people then you probably have a hard time dealing with the stress brought on by your competitors. If you feel this way about competition it is completely normal but if you know how to use your competitors to your advantage you can almost always turn this into a positive feeling. Competition isn’t all bad because it helps us to better ourselves or our business because it plays off our relentless desire to be the best that we can be.
 With Search Engine Optimization the goal is to have your website ranked the highest and receive the most traffic or conversions. Being the most prominent and relevant website is crucial to the success of most businesses. The competing websites that you encounter when performing your SEO may seem like a bad thing, however they can almost always assist you in making better internet marketing decisions. It may seem sneaky to spy on your competitors but it has become a common practice and competitive analysis is a crucial component to website marketing. Knowing who your competitors are and how they are conducting their SEO can provide you with some very valuable marketing data. Below is a short list of how you can benefit from exploring the trends and movements of the top competitors for yours or your client’s website.
Social Media:
Social Media is probably the easiest place to start. Check out what social networking sites that your competitors are using and see which ones would be beneficial to your website. In addition see how they are using these sites to communicate with their audience and what type of content they offer on their social pages. Identifying how your competition is using these platforms is a great way to get an idea of what people like, what they don’t like, what is successful, what isn’t successful, and what you can be doing that they aren’t.
Meta… Read the rest
Tags: backlinks, competition, competitors, competitve analysis, Internet Marketing, keywords, seo
Posted in Internet Marketing, Search Engine Optimization SEO | 7 Comments »
Thursday, October 20th, 2011
As we have mentioned numerous times before one of the most important aspects of Search Engine Optimization is accumulating high quality backlinks. Backlinks are incoming links to your web pages and serve as an essential building block of a successful SEO strategy. Also known as inbound links, backlinks are important because they help indicate the popularity of your website and help to direct or drive in a high amount of new traffic. Websites are determined more relevant depending on the types of website as well as the quantity of websites that provide a backlink. Search engines like Google will often contribute more credit and place a higher rank on a website that contains a higher number of good quality links. 
Search engines determine the relevance of a website associated with a keyword according to its collection of backlinks and the anchor text used within the backlink. The anchor text of a back link is very important when gathering these links because it denotes the subject of the page and helps target your specific audience. One of the ways to acquire a backlink is guest blogging efforts. As we briefly mentioned in our past blog post, guest blogging is when another website hosts one or your articles or when you showcase an article from another blogger.
Why Guest Blogging:
Guest blogging is a great device to drive in traffic to your website and allows you to network with other bloggers from your industry. Besides driving in new traffic and networking with other bloggers, guest blogging also helps with branding and getting your name or company in the spotlight. Guest blogging is also helpful in building your social media profile and gaining more industry experience.
When to Guest Blog:
How do you know when you are ready for guest blogging? You should wait until you have established a well written blog and have confidence in your blogging abilities. When you guest blog you should do it… Read the rest
Tags: anchor text, backlinks, blog, blog post, guest, guest blog, guest blog post, guest blogger, guest blogging
Posted in Backlinks, Blog Hints, Internet Marketing, Search Engine Optimization SEO | 3 Comments »
Friday, September 16th, 2011
Constructing a website for a business is only the first part of attracting your online customers. There are many factors that determine your position on the search engine results page, one of them being the quality and quantity of your inbound links. In order to increase traffic and gain a good web rank your website should have a significant amount of backlinks. These backlinks should connect with valuable, authoritative, and industry related websites. Gathering backlinks should be a top SEO priority because without them it can be extremely hard to move up in the search engine results or generate more website visibility.
There are a number of ways to build backlinks to your webpages, one of which we mentioned in our previous blog entry, “Reciprocal Linking”. Reciprocal or two way linking is when two websites agree to exchange links with each other. However linking doesn’t always have to be mutual, this type of linking is called one way linking. The following list provides some popular sources and methods of obtaining one way links.
Create Superior Content and Resources:
In addition to creating a visually appealing and easy to use website you will also need to have high quality content or linkbait to draw the attention of visitors. This content is used to influence visitors to link back to your website by sharing your content. When other websites share your content on their website they will typically link back to the original source.
- Create 101 articles that describe the basics of your industry related subject.
- Create Top 10 or 100 lists.
- Lists the top professionals from your industry.
- Create an infographic that displays industry information in an intriguing and exciting way.
- Create free helpful online tools or downloadable software programs.
Start a Blog:
A blog is a handy instrument when it comes to gaining momentum and popularity over the Internet. A Blog has many benefits for example it is an excellent way to reach existing clients and find new… Read the rest
Tags: backlinks, blog, content, inbound links, Links, search engines, Social Media
Posted in Backlinks, Internet Marketing, Search Engine Optimization SEO | 2 Comments »
Friday, September 2nd, 2011
What is an Infographic? An infographic is a pictorial representation of specific data or knowledge. Infographics can be a great way to showcase information on a particular subject area and can prove to be a good source of link value. Infographics have the ability to transform plain material into interesting and exciting web content. Over the past few years the value of infographics has grown tremendously because many have begun to recognize the potential they have to connect with their target audience.
from http://www.seomoz.org/blog/4-essential-seo-infographics, September 2011
Link value or link juice is a term often used in Search Engine Optimization and refers to the amount of value that the search engines like Google attribute to a website or link. Link juice is assigned to web pages and is dispersed throughout a website based on how well your website is optimized. The more links and most importantly the more high quality links a website has directly translates into the more link juice a website is likely to have.
When talking about Links it is important to understand some important fundamentals. Total links quantity indicates the total number of links that your website or webpage possesses. The merit of these links can vary which brings us to the linking source. The linking source describes who is linking to your content and how credible or trustworthy they are. The sites that have a higher rank will pass on more value than those with a lower web rank. Even though the websites with a higher rank may provide more value it is also important to have diversity among your links. It’s ok to have links from lower ranked pages as long as there is a balance between link values.
Another major factor with links is anchor text. The anchor text is the keywords and descriptions other websites use when linking to your content. Accurate anchor text is essential for good SEO. You want something that describes your content well and not something like “Click… Read the rest
Tags: anchor text, backlinks, content, infographics, link juice, link value, linkbait, Links, seo, seo infographics
Posted in Backlinks, Internet Marketing, Search Engine Optimization SEO, Social Media Marketing | No Comments »
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