Posts Tagged ‘keywords’
Description of ‘keywords’ Tag:
Friday, November 11th, 2011
In any type of business there is always competition, some industries just face more of it than others. If you are like most people then you probably have a hard time dealing with the stress brought on by your competitors. If you feel this way about competition it is completely normal but if you know how to use your competitors to your advantage you can almost always turn this into a positive feeling. Competition isn’t all bad because it helps us to better ourselves or our business because it plays off our relentless desire to be the best that we can be.
With Search Engine Optimization the goal is to have your website ranked the highest and receive the most traffic or conversions. Being the most prominent and relevant website is crucial to the success of most businesses. The competing websites that you encounter when performing your SEO may seem like a bad thing, however they can almost always assist you in making better internet marketing decisions. It may seem sneaky to spy on your competitors but it has become a common practice and competitive analysis is a crucial component to website marketing. Knowing who your competitors are and how they are conducting their SEO can provide you with some very valuable marketing data. Below is a short list of how you can benefit from exploring the trends and movements of the top competitors for yours or your client’s website.
Social Media is probably the easiest place to start. Check out what social networking sites that your competitors are using and see which ones would be beneficial to your website. In addition see how they are using these sites to communicate with their audience and what type of content they offer on their social pages. Identifying how your competition is using these platforms is a great way to get an idea of what people like, what they don’t like, what is successful, what isn’t successful, and what you can be doing that they aren’t.
Meta… Read the rest
Friday, August 26th, 2011
One of the most important elements of creating a website is selecting a proper domain name. A domain name is commonly part of a larger Internet address called a “URL”. Having the right domain name for your website can significantly help establish an online reputation and generate greater visibility. Domain names give both the human visitors as well as the search engines the first description or impression of the website. Choosing a domain name can often be just as important as deciding the name of your business and should not be taken lightly. Finding a successful domain name will require time, patience, and creativity. The following tips are designed to assist in creating successful domain names.
Best Practices for Creating a Domain Name:
- Describe Your Website by Matching Your Domain, Website, and Company Name
A domain name is one of the first elements of a website that visitors see. Matching your domain with your company name will help target your existing as well as potential customers. Having a company and domain that describes your website will also let people know what the website is about and draw in targeted traffic. For example with the domain www.DeliciousPastries.com Delicious Pastries is the company name, website name, domain name, and also highlights Pastries a major descriptive keyword.
- Keep it Short and Readable-
There are several incentives for keeping your Domain name short which include it being easy to type, easy to remember, and easier to travel by word of mouth. A domain name that is longer than 3 words should use hyphens. However a domain name with more than 3 words and hyphens will raise the websites level of spamminess.
Having a keyword in your domain name will help rank not only because it is part of your domain but also because it is the anchor text that others will use to link back to your website.
- Alternative Domain Top Level Domains (TLD)
It’s recommended that you only purchase the .Com version of your… Read the rest
Friday, August 19th, 2011
One of the most important and easiest Search Engine Optimization concepts is keyword placement. SEO Keyword placement refers to the integration of targeted keywords into locations on and off the webpage. Keywords or key phrases are generated to represent the terms that users search for when trying to locate your company and website. A website using the wrong or inaccurate keywords is as equally bad as a website that ignores keywords all together.
Having accurate and descriptive keywords however is only the first part of the equation. Once you establish a list of relevant keywords they then need to be strategically placed throughout the website in order to increase traffic. Each individual page of your website should be optimized for one to three unique keywords. Selecting keywords along with the placement of these keywords is crucial in order to increase your website’s visibility and guide targeted traffic directly to your website. Below are the 10 most important positions to consider when performing keyword placement.
Where to Use Keywords:
It is recommended that you always place your keywords near the beginning of the title tag. Not using your keywords in the website’s title tag can make it extremely difficult to rank for your targeted keywords. Keyword placement in the title tag is thought to be the most important search engine ranking factors, each page title should be unique to that page and optimized for that specific keyword.
Although the Meta Description Tag seems to play a very little role in the actual search engine ranking it can still be used to influence potential customers to visit your website. Any keywords that your description tag has in common with the search query will appear bolded in the Search engine results page (SERP). Similar to the title tag each page should also have a unique description tag that targets only 1-2 keywords.
… Read the rest
Friday, November 12th, 2010
Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place. If you’ve used any Microsoft backed site in the past two years or so, you’ve no doubt had to install their Silverlight plug-in.
Your business has a slogan, right? Perhaps it’s in your company’s name. Why do you do that? So you can help tell people about your business before they even enter your office. You let the client know that you’re “Best Local Movers” by making that your company name. Well, SEO works off of this. You want clients to find you based on words that describe your business. Qualitative statements are nice, but accurate objective words are better.
When choosing keywords to describe your business, think about your prospective clients. Are they looking for “cleaners” or are they looking for “Reisterstown Cleaners”. Be descriptive and informative. Make sure you use words that tell people about your business. Geographic locations are good. Another consideration should be specific niche markets. Make sure that instead of “Cleaners” you use “Carpet Cleaners”.
Remember, people find you on the Internet based on what YOU tell them. They do the search, but you are the ones to tell them what words match you. Take time and consider how you want to be found. Last tip: don’t use too much marketing speak. You don’t want to come across cheesy or, worse, false.
Thursday, May 27th, 2010
Hey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we’re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
There is a theory floating around the Internet about something called “poison keywords” for SEO. In essence, poison keywords are words or series of words that have been flagged by search engines as unacceptable. This is not based on the level of propriety, but rather on what they keywords intend to do.
The biggest example of a poison keyword, according to some online discussion, is using “search engine” as a tag for your website. Search engines like Google and Yahoo know what people are onto when they use those tags. Essentially, people are looking to get free page views based on keywords that don’t accurately define their site.
Another supposed poison keyword is “forum”. This seems to be mostly speculation. I haven’t found any evidence to support the idea yet. Most SEO professionals I’ve read say that it is nonsense. Mostly this idea comes from software giving you tips on your meta data.
That’s all for this week, folks. Check back with us next week! Also, feel free to stop by our new location at 406 Main Street, Reisterstown, MD! We’ll be there tomorrow.
Thursday, May 13th, 2010
Hey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we’re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.
As we’ve discussed in previous posts, keywords are a big part of SEO. They help to identify your site to search engines, and give them something to associate with the web address. For this reason, they are one of the building blocks of SEO. Here are some tips for choosing the keywords you want to use.
Accuracy is important here. If you are a florist in Baltimore, pick keywords that match your business. Keywords like “flowers Baltimore”, “Baltimore Florist”, etc will be perfect here. They accurately describe what you do and where you do it. If you chose something like “local business Baltimore”, then you will most likely see negative results. That’s because, while you ARE a local business in Baltimore, so is EVERYONE ELSE in Baltimore. You’ve cast too wide a net, and therefore will get lost among the other companies.
Be Specific, but not TOO Specific
Specificity is your friend when choosing keywords. However, if you over-specify, you will likely get lost I the crowd. A great way to think about this is trying to imagine what your potential customers will search for online. If you a store that specializes in comic books from the 1930s and 1940s, then something specific like “Golden Age comic books” would work well for you since it is a specific niche you are filling. However, that same keyword will not bring in people looking for regular comics. As you can see, this part is tricky.
When choosing keywords, make sure you talk to your SEO professional about how you want to describe your business online. They can often make… Read the rest