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Using Strategic Keyword Placement to Amplify SEO Results

Friday, August 19th, 2011

One of the most important and easiest Search Engine Optimization concepts is keyword placement. SEO Keyword placement refers to the integration of targeted keywords into locations on and off the webpage. Keywords or key phrases are generated to represent the terms that users search for when trying to locate your company and website. A website using the wrong or inaccurate keywords is as equally bad as a website that ignores keywords all together.

keywordplacement 300x158 Using Strategic Keyword Placement to Amplify SEO Results

Keyword Cloud

Having accurate and descriptive keywords however is only the first part of the equation. Once you establish a list of relevant keywords they then need to be strategically placed throughout the website in order to increase traffic. Each individual page of your website should be optimized for one to three unique keywords. Selecting keywords along with the placement of these keywords is crucial in order to increase your website’s visibility and guide targeted traffic directly to your website. Below are the 10 most important positions to consider when performing keyword placement.

Where to Use Keywords:

  • Title Tag

It is recommended that you always place your keywords near the beginning of the title tag. Not using your keywords in the website’s title tag can make it extremely difficult to rank for your targeted keywords. Keyword placement in the title tag is thought to be the most important search engine ranking factors, each page title should be unique to that page and optimized for that specific keyword.


  • Meta Description Tag

Although the Meta Description Tag seems to play a very little role in the actual search engine ranking it can still be used to influence potential customers to visit your website. Any keywords that your description tag has in common with the search query will appear bolded in the Search engine results page (SERP). Similar to the title tag each page should also have a unique description tag that targets only 1-2 keywords.


  • URL

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Meta Tags: Do They Still Matter, If So Which Ones?

Thursday, July 28th, 2011

Meta tags are special HTML tags that contain information or Meta data that is readable by browsers, search engines and other programs. Meta data is commonly referred to as “data about data”. It is documented information about a specific set of data and is essentially used to describe the contents of a webpage. Meta tags only contain page information, they do not change the appearance of the page. These tags are placed in the heading section of HTML code and are only visible to users when viewing the source page. The following is how Meta tags appear in a website’s source code.

<TITLE>How to Create a Meta Tag</TITLE>
<META name =“description” content=”Everything you want to know about Meta Tags”>
<META name =”keywords” content=”Keyword 1, Keyword 2, Keyword 3, Keyword 4”>

Meta tags 300x149 Meta Tags: Do They Still Matter, If So Which Ones?

from , July 2011

Are Meta Tags helpful? Meta tags are usually used for Search Engine Optimization and are thought to help web crawlers index your pages more accurately. Although at one time Meta tags held tremendous value for website ranking they no longer carry the same importance. Over time, less and less weight has been assigned to Meta tags due to their manipulation and user abuse.  Eventually websites began to perform keyword stuffing (excessive use of keywords) and listed irrelevant information in their Meta tags to try to attract and mislead traffic to their pages. As users caught on to the black hat SEO techniques for Meta tags the search engines started to divert their attention and place more emphasis on actual content. Shifting their focus allowed the search engines to  evaluate web pages appropriately based on visible content rather than depending on a Meta tag to deliver accurate information.

Meta tags no longer play the same critical role in SEO as they once did, but that doesn’t necessarily mean that they are all worthless. It is believed that certain Meta tags can still generate greater… Read the rest

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