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Posts Tagged ‘Design’

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How often should you be updating your website?

Thursday, October 13th, 2011

Updating a website refers to the addition or modification of content as well as the actual design and layout of the website. Stale websites can quickly discourage web visitors and are one of the major reasons behind high bounce rates. A bounce occurs when a visitor quickly views the page that they have landed on and then decides to leave the site rather than exploring its other web pages. partsofawebsite 160x300 How often should you be updating your website?

How often should you be updating your website:

So, how often should you be updating your website? There aren’t any set expectations for how often a website should be updated. However it is suggested that you perform updates as frequently as possible in order to prevent your website from looking dated and losing your valuable web traffic. It is recommended that you try to update your website at least 1 to 2 times a month. These weekly or monthly updates should be designed for only adding or refreshing content unless the entire website’s design is fatigued. As long as you develop a site that is both visually appealing and easily accessible then your primary updates should focus solely on your content.

When asked, most webmasters and search engine marketers agree that the more you update your content the more impact it will have on your Search Engine Optimization. Updating is especially helpful when it comes to blog content. Continuously adding new blog posts leads to more of your pages being indexed and draws in more visitors and potential customers.


Reasons for Updating Your Website:

  • Updating provides your visitors with a visually appealing user experience.
  • Updating your website establishes fresh and relevant content.
  • Updating helps your website get indexed more often.
  • Updating attracts new traffic.
  • Updating increases rank and influences other websites to link to your website.


Tips for Updating Your Website’s Design:

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Considerations When Building a Website

Wednesday, June 30th, 2010

design website Considerations When Building a WebsiteHey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.

Building a quality website is no easy task. Certainly there is software to assist the uninitiated in building a home on the Web (like Adobe Dreamweaver), but making sure that the site has value is something entirely different. The temptation exists to make your website big and flashy. However, the site’s quality often suffers as a result. Here are a few things to look out for.


The language you use on your site says a lot about you. This is not limited to only slang, but the tone in which it is written as well as things like grammar and punctuation. Your website is the way the world will see you. Will they see someone who takes the time to make sure what they have makes sense or will they see someone who hurries to get things posted by sacrificing quality. Traffic is important, but repeat clients are what you want. Make sure that the language you use is tailored to your prospective clients.


Images can be a great way to spruce up your site. As the saying goes, “a picture is worth a thousand words.” You can save time and website space by using a picture appropriately. Conversely, if you use too many pictures on your site, it becomes cluttered with a lot of visual noise. Visitors will become frustrated and the loadtimes, even on a highspeed connection, could become unbearable. We’ve all seen pages that jump around a lot because of too many images fighting for their place.


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