Author Archive
Friday, February 11th, 2011
Advertising in any form has the goal to attract more customers and more revenue. Like advertising on television or in print ads, the world of online advertising shares the same purpose.
Basically online advertising sets out to attract customers by using the Internet, with websites and search engines as their medium. The Pay per Click (PPC) advertising model is where a host is compensated each time the promoter’s advertisement is clicked. The Cost per Click (CPC) is the actual amount that is paid out by the advertiser to either the search engine or website owner for each click that occurs. Websites that utilize this type of advertising will often present an advertisement or text link, when there is a common term between the websites keyword query and the advertiser’s keyword list. In other words, when a website has related information to the advertiser, a link will be displayed either on the side or above or in line with the website’s original content depending on the website. There are a couple different variations of pay per click online advertising which include Cost per Mille (CPM ), Cost per Visitor (CPV), Cost per Lead (CPL), Cost per Click (CPC), and Cost per Action (CPA).
When performing a search at a search engine you may have noticed that the results return with sponsored links. The sponsored links appear at the top or sides and the advertisers pay to be in these sponsored links sections. Each time a visitor accesses the site through this link, money is paid to the search engine through a prepaid account with that search engine. In order to achieve a sponsored link location websites, advertisers place bids for the amount of money they are prepared to pay per click. Since there are multiple link positions available, the highest bid is placed at the top, the next highest is placed second and so on. In addition to the websites being able to determine how much they pay per click they can also specify how much they… Read the rest
Tags: advertising, cost, engine, money, search, service, site, website
Posted in Internet Marketing, Search Engine Optimization SEO | No Comments »
Friday, February 4th, 2011
 With SEO some primary goals include creating good content, increasing viewer usability, and promoting a website’s popularity, however there are certain practices out there that we avoid. These avoided practices are orchestrated to quickly or prematurely inflate rankings and take advantage of the factors that search engines utilize when ranking sites. These techniques are often referred to as Black Hat Techniques.
While folks assume there are benefits of using such techniques, there are also major downsides. After using Black Hat techniques a website may temporarily hold a high rank, it will most likely not last very long. Some of the other immediate negative consequences include a site being banned, having penalties against it, and could result in web pages being wiped of their search rank value.
Although search engines devote resources and effort to putting a stop to these methods some still exist. Search engines have worked consistently to ensure that white hat methods remain dominant and discourage the use of black hat tactics.
There are quite a few SEO methods out there that can inadvertently land a website in the search engine dog house. Whether a site is flagged, given the penalties, banned, or you just want to know what to avoid here is a brief list of some of the Black Hat SEO methods to avoid as they could cause issues for a web site.
Cloaking is used to deceive the search engines, what a user sees is different compared to what a search engine robot (bot) would find. Although a site that is utilizing a cloaking technique is open to a penalty, or could be banned there are a few acceptable cloaking techniques called White Hat Cloaking.
Manipulative linking occurs in various forms and exploits search engine link popularity. A common method is using link farms, which is where a group of sites hyperlink to all other sites in the group and the process is generally automated. Some other examples of manipulative linking… Read the rest
Tags: black hat SEO, engine, internet, method, search, search engine, seo
Posted in Internet Marketing, Search Engine Optimization SEO | 1 Comment »
Friday, January 28th, 2011
How to Measure the Value of A Link!
If you are familiar with the  inner workings of a Search Engine then you probably know that search engines calculate the standing of your website using a number of different factors. Link value analysis is among these factors, which is derived from the quantity and reputation of the other web pages that link to your website. In addition to examining the popularity of connected pages, search engines analyze a website’s primary characteristics such as trustworthiness, spam level (is your website useful), and perceptible authority (legitimacy).
In order to grow the popularity of your website, generate awareness, and increase traffic from search engines it is important to perform link building and analysis. So how do you know the value of a link? Although search engines keep the majority of their ranking factors private, some of the clearer and more notable factors include the following.
- Global Reach: If you want to have a link from a website to your website (a backlink), does that website have quality backlinks to other quality websites, in other words does that website have importance, reach, and scope. Nothing is more impressive than having a well know and hard hitting website in your corner!
- Community Merit: Equally important to websites with global reach are topic specific links that hold merit and commonality to the website on a topic level. Web sites that are in the same business or cover similar topics and industries can provide a stable ranking foundation.
- Anchor Text: Using anchor text is both important on inbound links to your website and navigational links within your website. A well built website can rank higher by using keywords in their anchor text. This anchor text should both describe the link and be a representation of the general content on the target page. It is additionally helpful to use keywords in the anchor text of links guiding traffic to your website. The more onsite and offsite links to your
… Read the rest
Tags: anchor text, backlink, internet, link, website
Posted in Backlinks, Internet Marketing, Search Engine Optimization SEO | 2 Comments »
Friday, January 21st, 2011
In our private lives, we all have our daily online routines. We check and send email, visit our favorite sites, read a few articles, and countless others.
Why should our Online Business Activity be any different?
If you own a business there are certain basic recommendations for daily online activity that could help generate more clients. The Internet is a powerful resource for any business and neglecting to utilize all that it offers is silly. Every business can be conducting some kind of daily activity online. Not sure how to fully utilize the Internet for your business? The following are minimal suggestions for your company’s daily Internet practices.
- Visit Some Social Networking Websites:
Submit some postings to multiple sites and gain a following in the online community. Use this online activity to share some knowledge and build a reputation for your business. By improving the brand of your business on Facebook, you’re able to market your company and have the opportunity to acquire profitable insights from others. It’s free, except for your time, so take advantage of the free advertising that websites like Facebook and Twitter offer. In addition using these social networking sites gives you another medium to allow you to be more accessible to your customers and gain valuable feedback. See more information about how Twitter Can Benefit Your Business.
- Write a Blog:
Establishing a blog for your business is a great way to branch out and grow your web presence. A blog is another way to obtain customer interaction as well as communicating important messages to your clients. Additionally, mention your blog articles on Social Media websites like Twitter and Facebook and have more potential clients visit your website. For more on how blogs can help a business check out Having a Blog Helps!
- Check The Analytics Of Your Website:
It is important to understand how visitors use your website. Before you can successfully solve any problems and market your site. You should have a good understanding of what’s
… Read the rest
Tags: business, clients, daily, online, online activity, social networking, website
Posted in Search Engine Optimization SEO, Social Networking, Web Tips | No Comments »
Friday, January 14th, 2011
Search Engine Optimization Fundamentals
Search Engine Optimization at its root is the process of increasing exposure to a website by enhancing the sites relevance and importance in the eyes of search engines. In order to gain this exposure or reach more customers the process of SEO sets out to make a website more rank worthy. The higher that a website is ranked on a search engine the more likely people are to access it.
A search engine has four main purposes that include Crawling, Indexing, Ranking, and Providing Results. The World Wide Web is a massive network where everything is connected through linking. A search engine navigates or crawls through the network locating web pages, images, or video files using mechanized devices called crawlers or spiders. These devices are launched, scouring the Internet, reading pieces of code from websites. The pieces of information copied by a crawler allow the searched location to be indexed or saved on one of their massive databases. Search Engine companies have data centers that hold the databases located all around the world in order to quickly recall the information upon request of the user.
In those first two tasks the search engine sought out and returned only the relevant pages. After searching and indexing, the next duty of the search engine is to calculate the indexed webpage’s relevance and determine its ranking. From here it assigns an importance which usually comes from the quantity and quality of the information as well as the webpage’s popularity. In addition there are many other ranking factors and various search engines value each factor differently. Once a rank is designated the page is then ready to be displayed for a user to access. Although all that is visible to us when performing a search are our search terms going in and the search results coming out, while behind-the-scenes there is a tremendous amount of action and effort going on to provide us with the information that we request.
According to Google these are some tips to get a better webpage ranking with them.
- Good webpage Content!
… Read the rest
Tags: engine, rank, ranking, ranking factor, seach engine, search
Posted in Search Engine Optimization SEO | 1 Comment »
Wednesday, January 5th, 2011
For those of us who are new to blogging, this article will simply describe how having a blog will promote you and your business. It will also serve up some useful tips for managing your blog properly.
Blogging has been around for sometime now but it was only recently that people had noticed the level of importance and beneficial properties that it offers.  Blogs are basically online interactive journals that span any number of topics. Some blogs are personal, detailing the actions of an individual and some are organization blogs which usually cover topics and events associated with that organization. Disregarding whether it is used as a personal or professional outlet, a blog is a handy instrument that can be used to gain momentum and popularity over the Internet. So a Blog can be a channel for you to express your ideas as well as drive up the success of your business!
So what are the Benefits Of Having A Blog?
Web Presence!
- A blog is an excellent way to reach out to your existing clients and gain more along the way.
- A quick way to supply news, promotions, ideas, or other information to your audience!
- Offers an effective way to provide customer service and support to your customers!
- A blog helps establish you as a professional.
- Help you build a following and gain respect within your industry and blogging community!
- Efficiently increases traffic to your site! Search engines like, actually love blogs and the keywords found in your blog entries attract more customers to your site looking for information about those keywords.
- Allows for you to obtain rapid feedback from blog participants.
- Writing a blog also makes your company more approachable! People will have an easier time communicating with you because you are on a more personal level.
Are you convinced that you should… Read the rest
Tags: blog help, Blogging, blogs, Business Growth, company blog, internet, weblog
Posted in Blog Hints, Search Engine Optimization SEO, Web Tips | No Comments »
Friday, December 31st, 2010
 Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.
For many people, remaining connected is very important and allows them to maximize their potential. The technology of Smartphone’s enables this connection to reach the next level. Now virtually everything an individual can do from their home or office can be accomplished with a mobile device.
The technology that connects us is ever changing but the reason for this connection remains the same. To learn, experience, share, grow and of course simplify our lives. A Smartphone is a perfect example of making our lives easier. Sure Internet, Email, Texting and Video Chatting in the palm of our hands are all great features but the real highlight is the development of Mobile Applications. There are masses of Apps out there for everything and I mean everything. If you need to learn a language, calculate a tip, make an appointment, find a restaurant, use a flashlight, or navigate directions a Smartphone application has you covered. Small gadgets like these are awesome but what are even more impressive are the Apps that make your work routine easier or more convenient when not in your office.
This is why I put together a list of the top ten mobile Apps for SEO professionals. The Apps detailed below are useful tools that simplify daily tasks for Search Engine Optimization and provide individuals with up-to-date information on their accounts. Apps such as these conveniently allow for the management of their clients, their websites, and crucial statistics. You never know when you may need the data available regardless of if it’s to convey it to a client or only to double check a figure. Mobile Apps like these prevent this issue by keeping a detailed record available to you anywhere and at anytime. Each of the links below provides a description of the application. The Apps range in price from… Read the rest
Tags: Apps, internet, Mobile, Mobile SEO, seo, Smartphone
Posted in Internet Marketing, Mobile Web, Search Engine Optimization SEO | No Comments »
Friday, December 24th, 2010
 Hello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.
What better way is there for a company to get simple, convenient, and immediate messages to their customers than micro blogging? That’s exactly what Twitter does by offering an effective and useful tool for companies to employ with limitless possibilities. The rise of Social networking has provided both individuals and businesses with a new and exciting outlet.
Each and everyday millions of users access these social media in order to generate, express and learn concepts from one another. Why wouldn’t your business want to take full advantage of a great resource like Twitter? Still not sure what Twitter is and how to use it check here! Twitter Explained
Twitter will not only let your organization branch out but also show that you’re keeping up with the times. Businesses that are not current with new technologies or are not using tools such as Twitter will always come in second to those embracing the change in technology and social media. Twitter Helps! Express your thoughts, locate resources, build relationships, gain knowledge and generate interest. Can your company afford not to utilize it or an instrument like it?
If you are still weary there is no better reason to advance to the next stage of communication than it simply helps you stay connected. Staying connected to your customers and retaining their future business is a key element for any company, and Twitter offers that. The Twitter communications platform not only connects a business with their customers it also allows real time market research regarding customer feedback. By offering quick insights to the customer’s likes and dislikes Twitter enables companies to see what they are doing right, what they are doing wrong or what they could potentially improve on.
Reliability is a major positive attribute to any company, people need reliability and companies utilizing Twitter communication can offer them an enhanced level of it. Being… Read the rest
Tags: Blog Hints, business, internet, marketing, Twitter
Posted in Advertising, Mobile Web, Twitter | 1 Comment »
Friday, December 17th, 2010
Galaxy tablet (Dec 2010) from http://galaxytab.samsungmobile.com
Hey everyone this is Dustin, Welcome to our blog.
2010 has definitely been the year for PC tablets! With the release of the Apple iPad in April 2010, other names have quickly began to emerge. Although we may have only heard of a few, there were more than 60 types of tablet PC’s released this year. Apple has reintroduced the tablet design to the world in an attempt to separate themselves from other tablet computers. They have opened the eyes of both consumers and competitors to the possibilities of tablet style computing.
For those that don’t already know, a PC tablet is a portable personal computer that operates wirelessly and often uses the touch screen function. PC tablets are frequently helpful because they are a smaller size compared to a Notebook but a larger size when compared to a Smartphone. PC Tablets offer more convenient and lightweight alternatives to the other devices.
There are multiple types of PC tablets which range from convertible tablets to the more common slate tablets. A Convertible Tablet often has a screen that is able to rotate in order to close the incorporated hardware keyboard where as a Slate Tablet is a stand alone device that is strictly a touch screen and displays an onscreen keyboard for users. In addition there are also tablets that include features from both Convertible Tablets and Slate Tablet which are called Hybrid PC Tablets. Also, among the various formats are tablets that are encased in a hard shell that are called Rugged Tablets.
PC Tablets are hardly a new concept. It was in the early 1980’s that the first concept of tablet personal computers surfaced. Despite the excitement that was generated from the innovative idea the earlier attempts at tablet style devices failed. The complex engineering and lack of technology led to the downfall of the tablet design. However with the growth of our current technology the tablet design has resurfaced and now introduces even more… Read the rest
Tags: internet, iPad, Samsung Galaxy, tablet
Posted in Mobile Web | No Comments »
Friday, December 10th, 2010
hypothetical Google plus one logo
Hey everyone it Dustin again and thank you for visiting our Blog.
By now most of us are using or are familiar with Twitter and Facebook but have yet to hear about Google’s new social network venture. The question is can another social network establish itself amongst the ranks of Facebook, Twitter, others? These social network giants leave little to no room for any new entries but that isn’t stopping nor discouraging Google. The talk is that Google has once again been working on its very own social networking site for some time now. They had previously announced it as code named Emerald Sea however they seem to now be playing with the title Google Plus One or Google+1.
Google’s previous attempts to enter social networking include Google Me and Google Buzz. These setbacks however have done little in the way to dishearten Google. Scarce details are available. On top of that hose details out there is mainly in the blogosphere and aren’t exactly concrete. But if anyone can find a home in the social network market it would be Google which is already a giant in its own right. I’m actually kind of surprised Google hasn’t successfully created a social media network already.
Some details speculate that the Google plus one would be like Twitters Retweet Button or could be as simple as a toolbar. Social media and networking sites are huge undertakings which need to be managed constantly to take on a life of their own. In my opinion a toolbar would be the wrong way to go. If Google is going to compete against twitter and Facebook then it’s going to take more than a tool bar across Google’s existing applications. It’s hard to get a clear picture so far but I’m sure users don’t need any more toolbars, plus a toolbar would do little to distinguish Google from the existing social networking sites. I just don’t see a toolbar standing up against the full fledged competitors. What do you think? Would you… Read the rest
Tags: Blog Hints, Facebook, Google, networking, seo, social, Twitter
Posted in Social Networking | 1 Comment »
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