SEO Maryland headerSEO Baltimore headerSEO Company header Maryland  

SEO Blog & Internet Marketing Blog


Posts Tagged ‘ranking’

Description of ‘ranking’ Tag:

A Brief Look at How Search Engines Operate

Friday, January 14th, 2011

Search Engine Optimization Fundamentals

Search Engine Optimization at its root is the process of increasing exposure to a website by enhancing the sites relevance and importance in the eyes of search engines. In order to gain this exposure or reach more customers the process of SEO sets out to make a website more rank worthy.  The higher that a website is ranked on a search engine the more likely people are to access it.

A search engine has four main purposes thatsearch engine search A Brief Look at How Search Engines Operate include Crawling, Indexing, Ranking, and Providing Results.  The World Wide Web is a massive network where everything is connected through linking.  A search engine navigates or crawls through the network locating web pages, images, or video files using mechanized devices called crawlers or spiders.  These devices are launched, scouring the Internet, reading pieces of code from websites.  The pieces of information copied by a crawler allow the searched location to be indexed or saved on one of their massive databases.  Search Engine companies have data centers that hold the databases located all around the world in order to quickly recall the information upon request of the user.

In those first two tasks the search engine sought out and returned only the relevant pages.  After searching and indexing, the next duty of the search engine is to calculate the indexed webpage’s relevance and determine its ranking.  From here it assigns an importance which usually comes from the quantity and quality of the information as well as the webpage’s popularity. In addition there are many other ranking factors and various search engines value each factor differently. Once a rank is designated the page is then ready to be displayed for a user to access. Although all that is visible to us when performing a search are our search terms going in and the search results coming out, while behind-the-scenes there is a tremendous amount of action and effort going on to provide us with the information that we request.

According to Google these are some tips to get a better webpage ranking with them.

  1. Good webpage Content!

Read the rest

Coming Up Through the Ranks: Getting Noticed on Alexa

Thursday, June 17th, 2010

website marketing Coming Up Through the Ranks: Getting Noticed on AlexaGreetings, Josh here from the Internet Beacon. We´re a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.

Congratulations on building a website/having someone build it for you! You’re starting out online and your website design is fantastic. You have awesome content, animated menus, and links to social media. Now, that’s all well and good, but who is going to see it? Ah, the age-old problem of promotion. Well, there are several search engines out there that will pick up your site if linked properly. Today, let’s talk about Alexa.

Alexa is a powerful search engine that works based on how many pages they archive, as well as how many people visit the site. So yes, traffic is important. The way Alexa tracks traffic is interesting. Aside from looking at how a site is linked to others, the Alexa Toolbar is something Alexa uses to track the popularity of a website.

This leads to an interesting idea that Alexa uses a form of social media to determine your website’s popularity. The cool part is that people can help to promote your website without having to do anything but visit it. The downside is that they need the Alexa Toolbar to do this.

Now, they do get their data from this tool as well as searches, but it is also a combination of what they call “reach”. Reach means that they see how many visits your website gets. They give the example of Yahoo on their FAQ section.  Essentially, since 28% of users on the Internet go to Yahoo, its reach is 28%.

Alexa is not to be overlooked when promoting your website. As with other promotion means, a link on your homepage will definitely help. Also, make sure to use the Alexa toolbar while browsing the web, since it will help Alexa get a better look at your favorite sites.

Internet Beacon

SEO Maryland

  Our SEO Company Serves BaltimoreMaryland, and Beyond.  
  seo baltimore footer 1 seo baltimore footer 2  
  SEO Blog and Internet Marketing Blog HTML 4.01 800-876-1398