Posts Tagged: rank - InternetBeacon

Posts Tagged ‘rank’

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Dealing With the Aftermath of Google Panda Update Version 2.2

Friday, July 22nd, 2011

In February 24, 2011 Google introduced its new method for evaluating the quality of a website. Google Panda or “The Panda Algorithm” affected a little under 12% of search results and drastically reduced page visitors for many websites. At first 12% may seem like a small percentage but when considering the size of internet the figure becomes fairly significant. Google released Panda 2.0 in April and followed with version 2.1 in May. According to Search Engine Land Google had also just recently released its newest version (Panda 2.2) sometime during June.

googlepanda1 Dealing With the Aftermath of Google Panda Update Version 2.2

from http://www.google.com/logos/logos11-2.html, July 2011

The Panda version 2.2 updates are thought to be the source behind the recent fluctuation in search listings and PageRank. Whether you experienced this change back in February or the new update is finally catching up with you, Google Panda seems to be impacting a tremendous number of websites and site owners across the Internet.

Although it is commonly called the Panda Algorithm, Google Panda is more of an individual Ranking factor rather than an entire new algorithm. Google uses a number of different factors when assigning a rank to a website. These factors are continually tweaked in order to provide the best user experience and return the most relevant search results. Search Engine Optimization (SEO) focuses on these evolving factors in an effort to increase site traffic and conversion rates. Although Google makes these adjustments to its ranking algorithm on a regular basis they usually go unnoticed or cause minor changes for most websites. However there have been a few major exceptions similar to the Google Panda update such as the Mayday Update of last year and the Vince Update in 2009.

How does Google Panda work? Google Panda acts as a filter to identify low quality pages. According to Matt Cutts the Panda Filter is not running all the time. Instead Panda performs periodic scans that occur during… Read the rest

Tags: Google, google pagerank, google panda, PageRank, panda, panda update, panda version 2.2, rank, ranking algorithm, update
Posted in Google, Search Engine Optimization SEO | No Comments »

How Duplicate Content Occurs and how to avoid Getting Penalized for It

Friday, April 22nd, 2011

Search engines take into consideration a large number of factors when assigning a rank to a website. Although there are a number of factors that are obvious or specifically identified as ranking factors, the majority of the ranking criteria are kept private. Search engines avoid publicizing the exact pieces of the Search Engine Optimization puzzle that they use to determine a rank because it would most likely lead to a massive overflow of irrelevant search results.

Search Engines recognize that if all the sites on the Internet knew the characteristics that they use, then every site would be able to rank higher. Providing this information would make it too easy for website and go against their main goal which is to provide users with the most relevant and useful search results. Clearly expressing the measurements that are used to rank a website would prevent a relevant site from standing out amongst the other results and could potentially place a higher rank on a page that is worst or is less relevant to a user.

Search Engines use both on-the page as well as off-page elements to assign a rank. On-page factors usually focus on internal site structure including keyword use and internal linking where as an off-page aspect considers who you link to, how you link to them, and the popularity or relevance of your links. Some of the factors that are known or thought to be important to ranking well in search engines include:

Keyword in the pages Title Tag.
Appropriate and descriptive anchor text of Inbound Links.
Global Link Popularity of Site.
Age of domain.
Link Popularity or equity within the internal link Structure.
Relevance of an inbound link to the site and the text surrounding that link.
Keyword use throughout the body copy.
The popularity or authority of the website providing an inbound link.

With that being said, one of the major factors that search engines do directly distinguish as being harmful to a Websites rank is Duplicate Content. Duplicate Content is best described as a portion or… Read the rest

Tags: content, duplicate, duplicate content, inbound link, link, rank, search, search engine, website
Posted in Internet Marketing, Search Engine Optimization SEO, Web Tips | No Comments »

A Brief Look at How Search Engines Operate

Friday, January 14th, 2011

Search Engine Optimization Fundamentals

Search Engine Optimization at its root is the process of increasing exposure to a website by enhancing the sites relevance and importance in the eyes of search engines. In order to gain this exposure or reach more customers the process of SEO sets out to make a website more rank worthy. The higher that a website is ranked on a search engine the more likely people are to access it.

A search engine has four main purposes that include Crawling, Indexing, Ranking, and Providing Results. The World Wide Web is a massive network where everything is connected through linking. A search engine navigates or crawls through the network locating web pages, images, or video files using mechanized devices called crawlers or spiders. These devices are launched, scouring the Internet, reading pieces of code from websites. The pieces of information copied by a crawler allow the searched location to be indexed or saved on one of their massive databases. Search Engine companies have data centers that hold the databases located all around the world in order to quickly recall the information upon request of the user.

In those first two tasks the search engine sought out and returned only the relevant pages. After searching and indexing, the next duty of the search engine is to calculate the indexed webpage’s relevance and determine its ranking. From here it assigns an importance which usually comes from the quantity and quality of the information as well as the webpage’s popularity. In addition there are many other ranking factors and various search engines value each factor differently. Once a rank is designated the page is then ready to be displayed for a user to access. Although all that is visible to us when performing a search are our search terms going in and the search results coming out, while behind-the-scenes there is a tremendous amount of action and effort going on to provide us with the information that we request.

According to Google these are some tips to get a better webpage ranking with them.

Good webpage Content!

… Read the rest

Tags: engine, rank, ranking, ranking factor, seach engine, search
Posted in Search Engine Optimization SEO | 1 Comment »

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