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Posts Tagged ‘advertising’

Description of ‘advertising’ Tag:

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. The desired result is to drive consumer behavior with respect to a commercial offering. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising, direct mail, and new media such as websites and text messages.

A 30,000 Foot Look at Pay per Click Advertising

Friday, February 11th, 2011

Advertising in any form has the goal to attract more customers and more revenue. Like advertising on television or in print ads, the world of online advertising shares the same purpose.

pay per click A 30,000 Foot Look at Pay per Click Advertising

Basically online advertising sets out to attract customers by using the Internet, with websites and search engines as their medium. The Pay per Click (PPC) advertising model is where a host is compensated each time the promoter’s advertisement is clicked. The Cost per Click (CPC) is the actual amount that is paid out by the advertiser to either the search engine or website owner for each click that occurs. Websites that utilize this type of advertising will often present an advertisement or text link, when there is a common term between the websites keyword query and the advertiser’s keyword list. In other words, when a website has related information to the advertiser, a link will be displayed either on the side or above or in line with the website’s original content depending on the website. There are a couple different variations of pay per click online advertising which include Cost per Mille (CPM ), Cost per Visitor (CPV), Cost per Lead (CPL), Cost per Click (CPC), and Cost per Action (CPA).

When performing a search at a search engine you may have noticed that the results return with sponsored links. The sponsored links appear at the top or sides and the advertisers pay to be in these sponsored links sections. Each time a visitor accesses the site through this link, money is paid to the search engine through a prepaid account with that search engine. In order to achieve a sponsored link location websites, advertisers place bids for the amount of money they are prepared to pay per click. Since there are multiple link positions available, the highest bid is placed at the top, the next highest is placed second and so on. In addition to the websites being able to determine how much they pay per click they can also specify how much they… Read the rest

In Text Ads Just One Option for Website Advertisement

Wednesday, September 1st, 2010

in text ad In Text Ads Just One Option for Website AdvertisementHello and welcome to the Internet Beacon! We’re an SEO firm in Maryland.

There are a lot of ways to make advertising work for your website. You can go with banner ads, simple links to sponsors, or a lot of other options. One of the most controversial forms of advertising on webpages is the in-text ad method.

In-Text ads are essentially links generated based on keywords that appear in your page. They are typically double-underlined and when a user rolls their mouse over them, a tiny pop-up appears with an advertisement relating to that word.

Users are divided on how they feel about this form of advertising. While it does not always seem as intrusive as banner ads, with their occasional flashing and bright colors, they can also be frustrating when simply trying to read an article. Imagine trying to read a book and every time you come across the word “ship”, it shows a little picture of a ship and lists places to buy them. It would drive you mad.

No one expects websites to be used for free. Whether you use a membership format or support our site through ads, you have to pay the bills somehow. However, there are ways to balance your need for income with your need to keep readers coming back.

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