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Archive for the ‘Advertising’ Category

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New to Social Networking? Twitter Can Benefit Your Business

Friday, December 24th, 2010

woman twitter New to Social Networking? Twitter Can Benefit Your BusinessHello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.

What better way is there for a company to get simple, convenient, and immediate messages to their customers than micro blogging?  That’s exactly what Twitter does by offering an effective and useful tool for companies to employ with limitless possibilities.  The rise of Social networking has provided both individuals and businesses with a new and exciting outlet.

Each and everyday millions of users access these social media in order to generate, express and learn concepts from one another.  Why wouldn’t your business want to take full advantage of a great resource like Twitter? Still not sure what Twitter is and how to use it check here! Twitter Explained

Twitter will not only let your organization branch out but also show that you’re keeping up with the times.  Businesses that are not current with new technologies or are not using tools such as Twitter will always come in second to those embracing the change in technology and social media.  Twitter Helps! Express your thoughts, locate resources, build relationships, gain knowledge and generate interest.  Can your company afford not to utilize it or an instrument like it?

If you are still weary there is no better reason to advance to the next stage of communication than it simply helps you stay connected.  Staying connected to your customers and retaining their future business is a key element for any company, and Twitter offers that. The Twitter communications platform not only connects a business with their customers it also allows real time market research regarding customer feedback.  By offering quick insights to the customer’s likes and dislikes Twitter enables companies to see what they are doing right, what they are doing wrong or what they could potentially improve on.

Reliability is a major positive attribute to any company, people need reliability and companies utilizing Twitter communication can offer them an enhanced level of it.  Being… Read the rest

The Future of Social Marketing – Twitter Vs. Facebook

Friday, October 15th, 2010

twitter vs facebook The Future of Social Marketing   Twitter Vs. FacebookHello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.

When you think of social media, what comes to mind? Well, for most people, it’s Twitter and Facebook. While the latter has been around for a few years more than the former, Twitter has rapidly made a name for itself. Now that Twitter has become such a huge part of social media, the question that arises is where does Twitter place in the ad game? Apparently, very high.

According to recent studies, Twitter ads are doing exceptionally better than Facebook ads. Specifically, the average amount of links clicked on Twitter is 19 per user whereas Facebook comes in at a measly 3. But why? A good guess is that Twitter is simply easier to use. It allows for quicker communication, despite that communication being limited to 140 characters. Another reason could be URL shrinkers. They make the links easier to post and quicker to access.

The take away here is that Twitter is currently outpacing Facebook for shared links. This means that if you want to get people clicking links to your site, Twitter is the place to be. Make your tweets fun, interesting, and relevant and you should have no problem getting people to notice them.


Internet Beacon

Internet Marketing Maryland

In Text Ads Just One Option for Website Advertisement

Wednesday, September 1st, 2010

in text ad In Text Ads Just One Option for Website AdvertisementHello and welcome to the Internet Beacon! We’re an SEO firm in Maryland.

There are a lot of ways to make advertising work for your website. You can go with banner ads, simple links to sponsors, or a lot of other options. One of the most controversial forms of advertising on webpages is the in-text ad method.

In-Text ads are essentially links generated based on keywords that appear in your page. They are typically double-underlined and when a user rolls their mouse over them, a tiny pop-up appears with an advertisement relating to that word.

Users are divided on how they feel about this form of advertising. While it does not always seem as intrusive as banner ads, with their occasional flashing and bright colors, they can also be frustrating when simply trying to read an article. Imagine trying to read a book and every time you come across the word “ship”, it shows a little picture of a ship and lists places to buy them. It would drive you mad.

No one expects websites to be used for free. Whether you use a membership format or support our site through ads, you have to pay the bills somehow. However, there are ways to balance your need for income with your need to keep readers coming back.

Internet Beacon

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SEO in Baltimore Maryland

Friday, September 4th, 2009

new office SEO in Baltimore MarylandWe are try’in to give this here modern confangled bloggin stuff a whirl.

Seriously, though we are trying to engage this process and hopefully provide some meaningful content to the WWW.

Internet Marketing and SEO in Baltimore

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