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Posts Tagged ‘Blogging’

Description of ‘Blogging’ Tag:

8 Ways Having A Blog Can Benefit Your Business!

Wednesday, January 5th, 2011

For those of us who are new to blogging, this article will simply describe how having a blog will promote you and your business.   It will also serve up some useful tips for managing your blog properly.

Blogging has been around for sometime now but it was only recently that people had noticed the level of importance and beneficial properties that it offers.   blog 8 Ways Having A Blog Can Benefit Your Business! Blogs are basically online interactive journals that span any number of topics.   Some blogs are personal, detailing the actions of an individual and some are organization blogs which usually cover topics and events associated with that organization.   Disregarding whether it is used as a personal or professional outlet, a blog is a handy instrument that can be used to gain momentum and popularity over the Internet.   So a Blog can be a channel for you to express your ideas as well as drive up the success of your business!

So what are the Benefits Of Having A Blog?

Web Presence!

  1. A blog is an excellent way to reach out to your existing clients and gain more along the way.
  2. A quick way to supply news, promotions, ideas, or other information to your audience!
  3. Offers an effective way to provide customer service and support to your customers!
  4. A blog helps establish you as a professional.
  5. Help you build a following and gain respect within your industry and blogging community!
  6. Efficiently increases traffic to your site!   Search engines like, actually love blogs and the keywords found in your blog entries attract more customers to your site looking for information about those keywords.
  7. Allows for you to obtain rapid feedback from blog participants.
  8. Writing a blog also makes your company more approachable! People will have an easier time communicating with you because you are on a more personal level.

Are you convinced that you should… Read the rest

Taking Your Web Presence to the Next Level with Podcasts

Friday, September 10th, 2010

podcast Taking Your Web Presence to the Next Level with PodcastsHello and welcome to the Internet Beacon! We’re an SEO firm in Maryland.

Getting people to listen to what you have to say can be difficult. After all, there are millions of voices all clamoring for the same thing: attention. We want to be heard and we want people to know about our businesses. Well, a blog is one way to do that. It’s been around for years now and people have come to expect them. However, there is an ocean of blogs out there. Something that’s grown in popularity in the last several years is the podcast. Now, if you don’t know what a podcast is, it’s like an internet radio/tv show that’s broadcast out for anyone who finds it. You can find free hosting and recording tools online, and it really just requires a microphone and a cast. You can even do one on your own!

Podcasts are great for many reasons. First of all, they’re portable. Just about everyone today has some form of digital media player. It could be their phone or a separate device. The fact is tons of people have them. You can take advantage of our mobile society and create content people can take with them on planes, trains, and…yes, automobiles.

Another great things about Podcasts is that they are easy to do. As I mentioned before, all it takes is a computer, microphone, and some free editing software. As a note, if you have a Mac OS computer made after 2007, it includes a program called GarageBand, which has podcasting features built into it.

Lastly, podcasts have a more personal touch than a blog or other medium. People can hear and sometimes see you. That establishes a connection between a real person (you) and the service/product you are selling. They can see your company as more than a soulless PR machine and as a collective of people working together.

Podcasting is a great way to spread your message on the Internet.


Internet Beacon

Can You Digg It? What Digg Does For Your Website Traffic

Thursday, April 29th, 2010

social media digg a Can You Digg It? What Digg Does For Your Website TrafficHey everyone, Josh here from the Internet Beacon. The Internet Beacon is a Search Engine Optimization (SEO) firm located in Maryland. What we do, SEO, is a form of Internet Marketing. Much like traditional advertising, SEO is all about getting your name out there. In this case, we’re working to get your website in front of customers through search engines like Google and Yahoo. For more information, check out our SEO Answers pageSEO Glossary, and our blog posts on SEO. This week we’re going to talk about popular social news site, Digg.

If you’re not familiar with, allow me to give you a quick overview. In essence, Digg is like an improved version of Delicious, a bookmark sharing website. However, Digg is much more interactive than Delicious and much more popular. Users submit news articles, video, pictures, and more to Digg and those items are then posted on the main website. When a user thinks something is worth sharing, they simply “Digg It” and add a vote for it. The higher the votes, the more likely the link ends up on the main page.

The way this can benefit you is simple. First, you need to add valuable content to your website. This sounds more difficult than it is. For example, rather than doing a newsletter to clients, have a blog. Then, you can link your blog, if it fits in an appropriate Digg category. You’ll need a account, which is free. Once you submit the link, distribute it around the Internet to your contacts and have them vote it up. Other random users might also see it and chime in.

Once you’ve submitted the article to Digg and have begun spreading the word, there is not much more to do on your end. Every vote you receive will likely translate to one or more page views for your website. Therefore, it is important that what you are providing is quality stuff. The danger of the Internet is that if something is of shoddy design, people are quick to criticize. Bear this in mind when sharing your content with the world.

That’s all for this week. We’ll see you back next week.

Internet Beacon
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