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Oh the Places You Will Go – Google Places in Action

Wednesday, June 23rd, 2010

google places Oh the Places You Will Go – Google Places in ActionHey, Josh here from the Internet Beacon. We are a Search Engine Optimization (SEO) firm located in Reisterstown, Maryland. What we do, SEO, is a subcategory of Internet Marketing. Similar to traditional advertising, SEO is all about getting your Brand out there. In this case, we´re working to get your website in front of customers through search engines like Google, Yahoo, and Bing. For more quick, useful information, check out our SEO Answers page, our SEO Glossary, and our blog posts on SEO.

There’s no denying that Google is the most powerful search engine in the market right now. There are several other places you can go to find content on the Web, but at this moment, Google stands above them.  Because of this, Google is a great tool for promoting your business. One tool that they offer, specifically targeted at business owners, is Google Places.

Google Places allows you to create a home for your business within Google. This then gets linked to  Google Maps, as well as everywhere else in Google’s kingdom. The benefit here is, I believe, that you are one step closer to Google when it comes time for searches. Local results, which are probably what you want if you are a small business, are almost always returned first via Google Maps in a Web search. By having a Google Places listing, you increase your chance of being seen dramatically.

Another great feature of Google Places is the ability to show your area of service. This is incredibly handy for those companies offering services and products to a very specific area. Restaurants who deliver are the first to come to mind. Customers can see your delivery area, so that cuts down on wasted calls and wasted time. In addition to this, Google Places supports QR codes. They look like square barcodes, of a sort. Customers can scan the tag with their smart phone and get data on your establishment.

Google Places is a great tool for small businesses looking to start a presence online or extend their current reach. In addition to your website, your Google Place can be another source of contact in a world constantly built on making connections. I recommend at least checking it out.


Internet Beacon
SEO Maryland

Four Ways to Create a Buzz in Social Networking

Friday, March 26th, 2010

social networking buzz Four Ways to Create a Buzz in Social NetworkingHey everyone, Josh here from the Internet Beacon. We’re a Search Engine Optimization (SEO) firm located in Finksburg, MD. What we do, SEO, is a form of Internet Marketing. Much like traditional advertising, SEO is all about getting your name out there. In this case, we’re working to get your website in front of customers through search engines like Google and Yahoo. For more information, check out our SEO Answers page and our blog post on SEO. This week, I’d like to talk about creating a buzz in social networking.

Everybody Likes Free Stuff

This is universally true. Whether it’s pens, hats, or coffee mugs, people love getting things for free. Check your desk, odds are you have a pen from a business you’ve visited recently. Promotions on the Internet are similar. You want to give customers something of yours for free so that they come back for more and, at the same time, tell their friends to visit your site. Twitter is great for this. It requires very little interaction on the part of the user, as they simply follow your company name (i.e. @IBeacon) and receive updates from you. Many businesses have used this to attract traffic. They give away free software, consultations, etc. Find what works for you and give it a shot.

People Want the Inside Scoop

Along the lines of giving away free stuff, many people want to know what is going on before others do. You should reward people for their interest in your company. For example, the website Penny Arcade has a mailing list that only sends out a message occasionally, but they always include coupon codes and links that are not publicly broadcast. This is a great way to treat loyal online customers. Try posting a coupon code with limited use on a company Facebook page and see what happens. Remember to plan for a large amount of people taking advantage of these savings. Don’t say I didn’t warn you!

Make Friends and Influence People

For sites like LinkedIn and Facebook, grouping options exist for people and… Read the rest

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