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Posts Tagged ‘people’

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Using the Internet To Get In Touch With Your Company’s User Base

Friday, October 1st, 2010

opinion poll Using the Internet To Get In Touch With Your Companys User BaseHello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.

Getting in touch with your user base is vital to any business looking to prosper. You want to make sure that you are meeting the needs and desires of your users, and that means getting their feedback. Now, there are several ways to get in touch with your users.

As with getting feedback from employees, polls are a valuable tool in gathering data. People are usually pretty open with polls, especially when the results are anonymous. They can feel free to express their opinions, and you should be glad to get them. This information will be valuable in making important choices in the future.

Giveaways are a great way to drive up traffic and boost interest in your site. People love free stuff, and so entering for a chance to win draws people in. You can start small, say with discounts off of work/services provided by your site and go up from there.

Forums are a powerful tool for creating community interaction. Giving people a place to engage in meaningful conversation about a topic that interests them is always a winner. By setting up a place to discuss your product or services with other users, people will be much more likely to get involved.

Example Online Polling Resources:
ITLpoll.com (open source), MicroPoll.com, QuestionPro.com, SurveyMonkey.com, Zoomerang.com

-Josh

Internet Beacon

Four Ways to Create a Buzz in Social Networking

Friday, March 26th, 2010

social networking buzz Four Ways to Create a Buzz in Social NetworkingHey everyone, Josh here from the Internet Beacon. We’re a Search Engine Optimization (SEO) firm located in Finksburg, MD. What we do, SEO, is a form of Internet Marketing. Much like traditional advertising, SEO is all about getting your name out there. In this case, we’re working to get your website in front of customers through search engines like Google and Yahoo. For more information, check out our SEO Answers page and our blog post on SEO. This week, I’d like to talk about creating a buzz in social networking.

Everybody Likes Free Stuff

This is universally true. Whether it’s pens, hats, or coffee mugs, people love getting things for free. Check your desk, odds are you have a pen from a business you’ve visited recently. Promotions on the Internet are similar. You want to give customers something of yours for free so that they come back for more and, at the same time, tell their friends to visit your site. Twitter is great for this. It requires very little interaction on the part of the user, as they simply follow your company name (i.e. @IBeacon) and receive updates from you. Many businesses have used this to attract traffic. They give away free software, consultations, etc. Find what works for you and give it a shot.

People Want the Inside Scoop

Along the lines of giving away free stuff, many people want to know what is going on before others do. You should reward people for their interest in your company. For example, the website Penny Arcade has a mailing list that only sends out a message occasionally, but they always include coupon codes and links that are not publicly broadcast. This is a great way to treat loyal online customers. Try posting a coupon code with limited use on a company Facebook page and see what happens. Remember to plan for a large amount of people taking advantage of these savings. Don’t say I didn’t warn you!

Make Friends and Influence People

For sites like LinkedIn and Facebook, grouping options exist for people and… Read the rest


 
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