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Posts Tagged ‘Video’

Description of ‘Video’ Tag:

Attracting More Website Traffic with YouTube Video Optimization

Thursday, July 7th, 2011

YouTube is a video sharing site that works similar to a video search engine. YouTube differs from a video search engine because it does not utilize crawlers to search the internet for videos. Instead, YouTube relies on users to upload their own video files. Like most social media sites YouTube is a great resource for free marketing. Anyone with an account can upload a YouTube video, the real goal is to increase your presence and offer value or entertainment to the other users. The following tips focus on the various aspects of YouTube video optimization and are designed to increase your YouTube marketing efforts.

YouTube Logo Attracting More Website Traffic with YouTube Video Optimization 

from July 2011


Increasing Search Success:

Similar to Search Engine Optimization, one of your objectives is to use terms that your customers are searching for. Using the same words or phrases that are being searched for will make your video much easier to locate. Although they are not specifically designed for YouTube, some of the same tools used for SEO keyword research can also help generate some popular video search terms. With any marketing the step of selecting the right trigger words is vital either with or without the help of a keyword tool.


When it comes to keyword research and competitive analysis users can also gather information in a number of other ways. For example when performing a search on YouTube you can begin your research by paying attention to the auto suggestions that appear when typing. The auto suggestions identify the terms that other users have recently searched for that relate to your video’s topic. Gathering search patterns surrounding your topic enables you to target your audience more appropriately and will guide more traffic to your content. In addition to the search suggestions, YouTube also provides a list of related terms. Along with the related videos and search suggestion a marketer can also take cues from their competition. Performing competitive analysis by viewing the most popular videos on your subject is a sure fire way to generate new ideas… Read the rest

Content Diversity is the Key to Captivating Visitors

Friday, October 22nd, 2010

images text audio video Content Diversity is the Key to Captivating VisitorsHello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place.

Keeping people coming to your site is key in this industry. You don’t want them to visit once and then forget about you. That doesn’t do you any favors and it keeps your website from gaining influence on the web. Now, Search Engine Optimization (SEO), is something we here at the Internet Beacon specialize in. However, once you get people to your site, you need to give them a reason to keep coming back. Now, this where your content comes into play. The only thing is, don’t let your content get stale. There are three major forms of communication used today in the blogosphere.

Audio – Listen Up

Today’s Internet user is doing multiple things at once. They might be shopping while listening to the news. Or checking their bank account while playing their favorite music. The common thread here is that the audio provides the user with content, without demanding their absolute attention. Providing content like podcasts or even streaming sound clips can get your audience’s interest, while still giving them freedom.

Video – Catch their Eye

Now, if you really want someone’s attention, video is a great way to do it. Video allows for massive amounts of data to be exchanged. The combination of audible and visual means creates an opportunity to share tons of information with your users. Some great video ideas are reviews or answers to popular questions about your products/services.

Written Word – Worth “X” Amount of Pictures

Ah, the classic standby. Text was the first form of communication on the Web and is easiest to post. A solid blog or post can inform users of your products and services, all while representing it an easy to handle format. PC processing power doesn’t come into play and text is easily managed on mobile devices as well.


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