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Posts Tagged ‘Black Hat’

Description of ‘Black Hat’ Tag:

Black hat Refers to the color of the hat that the bad guy would wear in old films. The term is now used to describe the SEO activities that are against the norms of search engines. Some of the black hat SEO tactics include keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam. Black hat SEO can generate a temporary boost in website traffic but it can also cause a website to be banned or penalized.

The Dark Side of SEO: Avoiding Black Hat Techniques

Friday, November 19th, 2010

black hat The Dark Side of SEO: Avoiding Black Hat TechniquesHello there! Welcome to the Internet Beacon’s awesome weblog. If you’re here for SEO tips for small businesses, you’ve come to the right place

Alright, people. You need hits on your website and there are ways to get it. SEO, like most things, has two sides. Classic programming lingo refers to these as White Hat and Black Hat. The former is the kind of SEO that a reputable firm will offer you. However, there are plenty of companies that will push your website using the latter’s illicit tactics. Here are three Black Hat techniques to avoid

Article Spinning

Article Spinning takes several forms. One of them is respinning articles from either your own blog or someone else’s blog. You take bits and pieces and change them to make it seem like they’re different. This gets around the duplication rule, but means that you’re offering up no new content. You’re tricking people into finding your site, but what happens when they get there?

Keyword Stuffing

This one is an old tactic that is starting to disappear. Essentially, search engines would use keywords plugged into your META description to help find the site. The only problem is that people were jamming their description full of words that might not even apply to their site. This made for inaccurate search results and irritated web users.


This is one of the worst offenders, in my opinion. Spamdexing happens when you fill a website with repeated keywords and phrases to the point where it becomes ridiculous. Paragraphs make little sense and the whole text body is designed to be a cheap marketing tool that only serves to frustrate the visitors.

All in all, Black Hat tactics are not worth the price. Sure you might get a brief spike in traffic, but once the search engines catch you, it’s over. Your site gets blacklisted and now you aren’t getting any hits at all. This is all on top of the sloppy mess of a website you’ll be running.



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