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Search Engine Optimization: Getting Your Name Out There

Friday, January 29th, 2010
Hey, everyone. Josh here from the Internet Beacon. We’re a Search Engine Optimization firm located in Finksburg, Maryland. In my previous posts, I’ve talked a little bit about helpful tips for using your computer and the Internet in general. Today, I’d like to get into what we really do here at the Internet Beacon. search Search Engine Optimization: Getting Your Name Out There

The proper term for our business is SEO, meaning Search Engine Optimization. But what does that really mean? Well, our goal is to engineer your website so that when someone searches for a business that does what you do in your locality, your company will be among the first results. It’s one of many forms of Internet Marketing. At first, it can seem slightly complicated. Knowing the ins and outs of how search engines, like Google, come up with their results is part of our job. We do a lot of behind the scenes work to get the job done.

Part of getting the job done involves checking keyword density. Keyword density is exactly what it sounds like. We make sure that keywords related to your company, let’s say “roofing Maryland” if you are a roofing company, appear prominently on your site. Part of this task is also making sure that it works organically on your site. You would get nowhere by having a paragraph comprised solely of “roofing Maryland”. Search engines know shortcuts like that are cheap and you can actually get your site penalized!

That’s just part of what we do for you here at the Internet Beacon. There are a lot of other methods for getting your business out there, but I could go on for pages and pages about them. Suffice it to say we worry about this stuff so you don’t! Well, that’s all for this week. I’ll see you next week.

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