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Three Things to Avoid When Choosing an SEO Provider

March 5, 2010 by Josh

seo Three Things to Avoid When Choosing an SEO Provider

Welcome to the Internet Beacon blog. My name is Josh. The Internet Beacon is a Search Engine Optimization (SEO) firm located in Finksburg, MD.  SEO is a form of Internet Marketing. What we do is work with you to get your website among the top ranked results for select keywords related to your business. For a more detailed explanation, check out our SEO Answers page and our blog post on SEO.

Today I’d like to talk about avoiding SEO companies that promise the world. What I mean by this is someone who will tell you that they can get your website on the top ten results on Google inside of a week or two; or that they know the “secret” of SEO. The truth is SEO takes a lot of time and work if done properly. If not, you may have just thrown hundreds of dollars away. Here are three things to watch out for when choosing an SEO company.

1) The Promise

You’ve met with the young, fashionable director of SEO at “Marketing, Inc Corporation International” about doing SEO for your small business. He threw around a lot of cool buzzwords and told you that, for a small fee, your site will be the most popular location on the Internet. For the most part, this is obviously an attempt to get your money. Let me say this clearly, it is not possible to become, overnight, the hottest thing on the Internet. Thank this guy for his time and move on.

2) The Secret

The website you’ve discovered has finally “found the secret to SEO”. They can’t tell you how, but they have mastered this process. All they need is your money and they will make your site an Internet phenomenon. This is a lie. There is no secret to SEO. It is a process like anything else. Good SEO takes time and, only after that time, will results begin to surface.

3) The Quick Fix (That Lasts!)

Some SEO providers will tell you that all you need is their one time service to meet your SEO needs. After that, your site will never need updating to hold it’s place in the top ten. Again, this is false. A good SEO provider will be honest with you and let you know that, like most other services, it requires maintenance. An SEO company that tells you a quick fix can keep your site popular forever is lying to you. They are either willfully false or ignorant. Neither are characteristics you want in a business partner.

That’s all for this week. Hopefully you know a little more about how SEO works and can begin looking for a company to assist you. As always, feel free to check out our website for more information!


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